Personal Brand and Audience Building Tool for founders and makers

Interactive community-led program with step-by-step daily tasks

Why Founders should invest in Personal Branding

Want to win the race? Here is why personal branding is a must of every founder success today. 

  • What Is NOT Personal Branding?

    Personal Branding is not about shouting out your name loud but rather it is about developing your skills in your niche and proving yourself as an expert.

    You need to be specific about what you do and how you can help others with your knowledge and skills, no matter what medium do you choose for it. As a result, it will just not help you in getting more clients but will also allow investors to have a look at you. 

  • Why Startup Founders Should Care?

    People want to make business with people who they know, like and trust.

    The more personality you can add to your business, the easier it will get to find your tribe. 

    Over time you will build this community of like-minded people who value your skills and sees you as an expert in your industry. 

  • What Is Personal Branding?

    Essentially, it should define your online and offline reputation as a founder; a personal brand is the unique combination of skills, experience, and personality that you want your potential customers, partners and investors to see.

    Understanding and following your passion and purpose, whether it is the reason why you chose to go into business for yourself, is the key to your personal brand. 

  • Ok. How To Build Personal Brand?

    And there is no answer, because the question is wrong. You can't build personal brand, you have it already. Doing personal branding means:

    1. Look inside yorself, discovering who you are
    2. Create your identity
    3. Consistently making it visible to the world

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. 


The goal: To have more engaging, personal and individual relationships with customers and sustain those over time. You have customers that activate more thoroughly, spend more, become better advocates on social media, and that’s what we all want.  

Phil Fernandez, co-founder

What you get

  • Interactive Lessons in notion

    You'll receive daily links with lessons on topics such as:

    • Personal Brand Design
    • How to find and grow your audience
  • Daily tasks system

    Every day you'll receive icoming tasks in your Trello board with direct and atomic step-by-step instructions what to do.

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Runs on Unicorn Platform